Title: abtestkit &#8211; AB testing for WooCommerce
Author: abtestkit
Published: <strong>octobre 19, 2025</strong>
Last modified: avril 1, 2026

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# abtestkit – AB testing for WooCommerce

 By [abtestkit](https://profiles.wordpress.org/abtestkit/)

[Download](https://downloads.wordpress.org/plugin/abtestkit.1.3.2.zip)

 * [Details](https://tah.wordpress.org/plugins/abtestkit/#description)
 * [Reviews](https://tah.wordpress.org/plugins/abtestkit/#reviews)
 *  [Installation](https://tah.wordpress.org/plugins/abtestkit/#installation)
 * [Development](https://tah.wordpress.org/plugins/abtestkit/#developers)

 [Support](https://wordpress.org/support/plugin/abtestkit/)

## Description

#### Increase WooCommerce Revenue with A/B Testing. Track Real Sales, Not Just Clicks

Most A/B tests optimise clicks. abtestkit helps you optimise revenue.

Test product pages, pricing, images, copy and layouts inside WordPress, then see
which version drives more orders and more revenue in your WooCommerce store.

### Why abtestkit?

 * **Find hidden revenue in your store** – test the changes that affect orders, 
   revenue per visitor, and overall sales.
 * **Track real sales, not just clicks** – see which variation actually makes you
   more money.
 * **Built for WooCommerce growth** – test product pages, pricing, images, descriptions,
   galleries and more.
 * **Move faster without guesswork** – launch tests inside WordPress and let abtestkit
   show the winning version.
 * **Protect your live store setup** – product testing is SKU & stock safe, with
   Version B kept out of public listings.
 * **Works with the tools you already use** – Gutenberg, Elementor, Beaver Builder,
   Bricks, Oxygen, Brizy, Breakdance, and more.
 * **Keep control of your data** – data stays in your WordPress database with privacy-
   friendly tracking.
 * **Works with caching and performance plugins** – built for real-world WooCommerce
   sites.

abtestkit helps WooCommerce store owners stop leaving revenue on the table.

Privacy Policy: https://www.abtestkit.io/privacy-policy/
 Terms and Conditions: 
https://www.abtestkit.io/terms-and-conditions/

### Use cases

 * Test whether a **product price change** increases revenue or quietly hurts sales.
 * Find out which **product image or gallery** leads to more purchases.
 * Compare two **product descriptions** to see which one converts better.
 * Test different **call-to-action text** to increase clicks and completed orders.
 * Compare **layouts, headlines and content blocks** on landing pages and product
   pages.
 * Test **ACF templates** and custom product content without guessing.
 * Let abtestkit analyse performance and **show you which version wins**.

**Every change on your site could lead to missed revenue. Test the change, find 
the winner, and apply it with confidence.**

### See the revenue impact of every test

abtestkit is built for WooCommerce users who care about commercial results, not 
vanity metrics.

Use it to answer questions like:

 * Which product page version brings in more revenue?
 * Does a lower price increase total sales, or just reduce margin?
 * Which image, layout or copy leads to more completed purchases?
 * Which variation gives you a better return from the same traffic?

If your store is getting traffic already, every untested product page could be hiding
revenue upside.

abtestkit helps you find it.

## Screenshots

 * [[
 * See which version is winning with revenue, order rate, RPV, RPC and predicted
   monthly uplift.
 * [[
 * Choose conversion goals like clicks, form submissions, add to cart or Orders (
   Revenue).
 * [[
 * Create tests for pages, posts and WooCommerce products in a guided setup flow.

## Installation

 1. Upload the `abtestkit` folder to `/wp-content/plugins/`.
 2. Activate the plugin through the Plugins menu in WordPress.
 3. Open the abtestkit dashboard.
 4. Click ‘+ Create New Test’ and follow simple setup wizard.
 5. Run the test, automatically reach the result, apply the winner.

### Key features

✅ WooCommerce product A/B testing with revenue-focused insights
 ✅ Full-page testing
for landing pages, sales pages and content pages ✅ Product SKU & stock safe testing
architecture ✅ Version B kept out of shop loops, search and public listings ✅ 
Automatic winner detection using Bayesian confidence ✅ Sticky visitor assignment
for consistent test experiences ✅ ACF compatible ✅ Compatible with major builders
and caching plugins ✅ Privacy-friendly tracking with data stored in your WordPress
database

## FAQ

### What page builders are supported?

All major WordPress builders: **Gutenberg**, **Elementor**, **Beaver Builder**, **
Bricks**, **Oxygen**, **Brizy**, and more.
 Full-page testing works universally.

### What themes are supported?

abtestkit works with all themes.

### How are winners decided?

abtestkit supports both manual and automatic testing. You can review the data yourself
or let the plugin declare a winner using Bayesian confidence, then apply the winning
version in one click.

### Is it compatible with Advanced Custom Fields?

Yes, ACF works for WooCommerce product testing, pages and posts.

### Does Version B show up in blog lists, shop/catalog pages, or site search?

No. Version B is kept out of front-end listings (latest posts loops, archives, product
grids, internal search, etc.) so only one « real » page/product appears to users.

### How are visitors assigned to A vs B?

Visitors are assigned consistently (sticky) so they keep seeing the same version
during the test. Distribution is split evenly by default.

### How does product testing work?

WooCommerce product tests use a Version B « shadow product » so you can test pricing,
images, descriptions, galleries and other product content safely, without creating
a second public-facing product in your store.

### Does Version B change SKU, stock, or orders?

No. SKU, stock and ordering behaviour remain tied to the live WooCommerce product
experience, so you can test commercial changes without creating duplicate product
confusion or inventory conflicts.

### Do product versions stay consistent across the user experience?

When a visitor lands on your site, they will consistently see the assigned version
everywhere – across the catalogue, product cards, product page, checkout and after
sales emails.

### Where is data stored?

All impression and click events are stored in your WordPress database (`wp_ab_test_events`
table).

### Is this plugin free?

Yes. abtestkit is free to use, with powerful WooCommerce and WordPress testing features
available in the base plugin. Premium features may be released in the future.

### Does abtestkit collect telemetry?

abtestkit can send anonymous telemetry if enabled. See the Privacy Policy and Terms
and Conditions:
 https://www.abtestkit.io/privacy-policy/ https://www.abtestkit.
io/terms-and-conditions/

## Reviews

![](https://secure.gravatar.com/avatar/77f99ef2196f094d58d7ede5ad9ec05fa2a0f97b8319e3137f6013ea09cab562?
s=60&d=retro&r=g)

### 󠀁[Awesome](https://wordpress.org/support/topic/awesome-10595/)󠁿

 [oclnurse14](https://profiles.wordpress.org/oclnurse14/) octobre 27, 2025

Easy to use, no limits on tests!

 [ Read all 1 review ](https://wordpress.org/support/plugin/abtestkit/reviews/)

## Contributors & Developers

“abtestkit – AB testing for WooCommerce” is open source software. The following 
people have contributed to this plugin.

Contributors

 *   [ abtestkit ](https://profiles.wordpress.org/abtestkit/)

[Translate “abtestkit – AB testing for WooCommerce” into your language.](https://translate.wordpress.org/projects/wp-plugins/abtestkit)

### Interested in development?

[Browse the code](https://plugins.trac.wordpress.org/browser/abtestkit/), check 
out the [SVN repository](https://plugins.svn.wordpress.org/abtestkit/), or subscribe
to the [development log](https://plugins.trac.wordpress.org/log/abtestkit/) by [RSS](https://plugins.trac.wordpress.org/log/abtestkit/?limit=100&mode=stop_on_copy&format=rss).

## Changelog

#### 1.3.2

 * Bug fixes, including Dashboard loading bug

#### 1.3.1

 * Bug fixes

#### 1.3.0

 * Major release: Orders (revenue) testing added
 * Major release: Test performance dashboard added
 * Bot detection and blocking from test metrics
 * Bug fixes

#### 1.2.1

 * Bug fixes & stability improvements

#### 1.2.0

 * ACF Compatibility for WooCommerce products
 * Improved Post & Page testing
 * Improved SEO controls

#### 1.1.1

 * Packaging fixes

#### 1.1.0

 * Major Release: Full WooCommerce Product A/B Testing
 * Builder-agnostic support (Elementor, shortcodes, custom templates compatible)
 * New product « shadow » architecture for accurate checkout & order tracking
 * Improved Test Builder Wizard & Review flow
 * Preview and variant handling improvements
 * Performance and stability enhancements

#### 1.0.10

 * Bug fixes & stability improvements
 * Fixed edge case in test wizard when navigating backwards
 * Prevented stale selections persisting across test types
 * Improved reliability of test configuration flow

#### 1.0.9

 * Test info Dropdown added to dashboard

#### 1.0.8

 * Manual tests added
 * Fast testing added
 * UI on Dashboard and Test Creation Wizard improved

#### 1.0.7

 * Previewing version improvements
 * UX improvements
 * UI on Dashboard and Test Creation Wizard improved
 * UI on Pages, Posts & Products added

#### 1.0.6

 * Blog post testing added
 * Version B pages & posts title UI improvements

#### 1.0.5

 * Improved WooCommerce Product test creation UI

#### 1.0.4

 * New: WooCommerce Product compatibility
 * New: Off page click conversion goals.
 * Improved: Create test wizard, onboarding wizard, abtestkit dashboard.

#### 1.0.3

 * Improved compatibility for major builders.

#### 1.0.2

 * New: Full-page A/B testing with clean, guided wizard flow.
 * New: Compatibility with all major page builders (Gutenberg, Elementor, Beaver
   Builder, etc).
 * New: Improved caching support for page-based tests.
 * Improved: Faster tracking with privacy-friendly event logging.
 * Minor: UI cleanup and code refinements for a smoother user experience.

#### 1.0.1

 * Fixed: Activation redirect now runs reliably so the onboarding wizard opens immediately
   after first activation.
 * Improved: Activation logic hardened for multisite and bulk activation contexts.
 * Minor: Internal code clean-up for future stability.

#### 1.0.0

 * Initial public release of abtestkit – simple A/B testing inside the WordPress
   Core Editor.
 * Supported blocks: buttons, headings, paragraphs, and images.
 * Automatic winner declaration with Bayesian evaluation.
 * Grouped test support.
 * Optional anonymous telemetry (opt-in).

## Meta

 *  Version **1.3.2**
 *  Last updated **4 jours ago**
 *  Active installations **10+**
 *  WordPress version ** 6.3 or higher **
 *  Tested up to **6.9.4**
 *  PHP version ** 7.4 or higher **
 *  Language
 * [English (US)](https://wordpress.org/plugins/abtestkit/)
 * Tags
 * [a/b testing](https://tah.wordpress.org/plugins/tags/ab-testing/)[split testing](https://tah.wordpress.org/plugins/tags/split-testing/)
 *  [Advanced View](https://tah.wordpress.org/plugins/abtestkit/advanced/)

## Ratings

 5 out of 5 stars.

 *  [  1 5-star review     ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=5)
 *  [  0 4-star reviews     ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=4)
 *  [  0 3-star reviews     ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=3)
 *  [  0 2-star reviews     ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=2)
 *  [  0 1-star reviews     ](https://wordpress.org/support/plugin/abtestkit/reviews/?filter=1)

[Add my review](https://wordpress.org/support/plugin/abtestkit/reviews/#new-post)

[See all reviews](https://wordpress.org/support/plugin/abtestkit/reviews/)

## Contributors

 *   [ abtestkit ](https://profiles.wordpress.org/abtestkit/)

## Support

Got something to say? Need help?

 [View support forum](https://wordpress.org/support/plugin/abtestkit/)