{"id":260958,"date":"2026-02-26T05:16:36","date_gmt":"2026-02-26T05:16:36","guid":{"rendered":"https:\/\/wordpress.org\/plugins\/mida-ab-testing\/"},"modified":"2026-02-26T05:15:28","modified_gmt":"2026-02-26T05:15:28","slug":"mida-ab-testing","status":"publish","type":"plugin","link":"https:\/\/tah.wordpress.org\/plugins\/mida-ab-testing\/","author":23370774,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_crdt_document":"","version":"1.2","stable_tag":"1.2","tested":"6.9.4","requires":"6.0","requires_php":"","requires_plugins":null,"header_name":"Mida A\/B Testing","header_author":"Mida.so","header_description":"Add the mida tracking script to your WordPress site.","assets_banners_color":"","last_updated":"2026-02-26 05:15:28","external_support_url":"","external_repository_url":"","donate_link":"","header_plugin_uri":"http:\/\/www.mida.so","header_author_uri":"","rating":0,"author_block_rating":0,"active_installs":10,"downloads":161,"num_ratings":0,"support_threads":0,"support_threads_resolved":0,"author_block_count":0,"sections":["description","installation","faq","changelog"],"tags":{"1.2":{"tag":"1.2","author":"midatest","date":"2026-02-26 05:15:28"}},"upgrade_notice":[],"ratings":[],"assets_icons":[],"assets_banners":[],"assets_blueprints":{},"all_blocks":[],"tagged_versions":["1.2"],"block_files":[],"assets_screenshots":[],"screenshots":{"1":"Quick, simple and easy way of installing mida on your WordPress site."},"jetpack_post_was_ever_published":false},"plugin_section":[],"plugin_tags":[992,1586,208627,187,1589],"plugin_category":[52],"plugin_contributors":[256623],"plugin_business_model":[],"class_list":["post-260958","plugin","type-plugin","status-publish","hentry","plugin_tags-ab-testing","plugin_tags-ab-test","plugin_tags-experimentation","plugin_tags-optimization","plugin_tags-split-testing","plugin_category-performance","plugin_contributors-midatest","plugin_committers-midatest"],"banners":[],"icons":{"svg":false,"icon":"https:\/\/s.w.org\/plugins\/geopattern-icon\/mida-ab-testing.svg","icon_2x":false,"generated":true},"screenshots":[],"raw_content":"<!--section=description-->\n<p>mida is a free plugin that allows you to add the mida tracking script to your WordPress site. The tracking script lets mida run A\/B test experimentation on your site.<\/p>\n\n<h3>External Services<\/h3>\n\n<p>This plugin relies on external third-party services to provide A\/B testing functionality. By using this plugin, you acknowledge and agree to the following external service connections:<\/p>\n\n<h4>Mida CDN Service<\/h4>\n\n<ul>\n<li><strong>Service Provider:<\/strong> Mida (mida.so)<\/li>\n<li><strong>Purpose:<\/strong> Loads the A\/B testing JavaScript library to run experiments on your site<\/li>\n<li><strong>Data Sent:<\/strong> Project key, page URL, user session data (via cookies)<\/li>\n<li><strong>When:<\/strong> On every page load (frontend only)<\/li>\n<li><strong>Service URLs:<\/strong> \n\n<ul>\n<li>https:\/\/cdn.mida.so\/js\/optimize.js (US region)<\/li>\n<li>https:\/\/cdn-eu.mida.so\/js\/optimize.js (EU region)<\/li>\n<\/ul><\/li>\n<li><strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.mida.so\/privacy-policy\">https:\/\/www.mida.so\/privacy-policy<\/a><\/li>\n<li><strong>Terms of Service:<\/strong> <a href=\"https:\/\/www.mida.so\/terms-of-service\">https:\/\/www.mida.so\/terms-of-service<\/a><\/li>\n<\/ul>\n\n<h4>Mida API Service<\/h4>\n\n<ul>\n<li><strong>Service Provider:<\/strong> Mida<\/li>\n<li><strong>Purpose:<\/strong> Tracks WooCommerce events (add to cart, checkout, orders) for A\/B testing conversion goals<\/li>\n<li><strong>Data Sent:<\/strong> \n\n<ul>\n<li>Event data: cart actions, checkout initiation, order details<\/li>\n<li>User data: customer ID, email, name, company (when available)<\/li>\n<li>Order data: amount, quantity, currency<\/li>\n<li>Session identifiers from cookies (optimize_session, optimize_uuid)<\/li>\n<\/ul><\/li>\n<li><strong>When:<\/strong> Only when WooCommerce is active and specific events occur (add to cart, checkout, order placement)<\/li>\n<li><strong>Service URLs:<\/strong>\n\n<ul>\n<li>https:\/\/api-us.mida.so\/event\/addv2 (event tracking - US region)<\/li>\n<li>https:\/\/api-us.mida.so\/track\/ (user identification - US region)<\/li>\n<li>https:\/\/api-eu.mida.so\/event\/addv2 (event tracking - EU region)<\/li>\n<li>https:\/\/api-eu.mida.so\/track\/ (user identification - EU region)<\/li>\n<\/ul><\/li>\n<li><strong>Privacy Policy:<\/strong> <a href=\"https:\/\/www.mida.so\/privacy-policy\">https:\/\/www.mida.so\/privacy-policy<\/a><\/li>\n<li><strong>Terms of Service:<\/strong> <a href=\"https:\/\/www.mida.so\/terms-of-service\">https:\/\/www.mida.so\/terms-of-service<\/a><\/li>\n<\/ul>\n\n<p><strong>Important:<\/strong> These external services are required for the plugin to function. No A\/B testing will work without connecting to these services. Users must have a Mida account and accept Mida's terms of service and privacy policy to use this plugin.<\/p>\n\n<!--section=installation-->\n<ol>\n<li>Install mida through the <a href=\"https:\/\/www.wordpress.org\">WordPress.org<\/a> plugin repository or by <a href=\"http:\/\/www.wpbeginner.com\/beginners-guide\/step-by-step-guide-to-install-a-wordpress-plugin-for-beginners\/\">uploading the files to your server<\/a>.<\/li>\n<li><a href=\"https:\/\/app.mida.so\/login\">Sign<\/a> into your mida account and copy your tracking script.<\/li>\n<li>Click the mida tab in the left admin menu.<\/li>\n<li>Paste your tracking script in the provided field and click Save Changes.<\/li>\n<li>Important: If you're using any caching plugins or CDN, make sure to exclude the Mida script (cdn.mida.so) from caching and JavaScript minification to prevent malfunctions.<\/li>\n<\/ol>\n\n<!--section=faq-->\n<dl>\n<dt id=\"do%20i%20need%20a%20mida%20account%3F\"><h3>Do I need a mida account?<\/h3><\/dt>\n<dd><p>Yes, a mida account is needed. You can sign up for a free account at <a href=\"https:\/\/www.mida.so\">mida.so<\/a>.<\/p><\/dd>\n<dt id=\"is%20mida%20free%3F\"><h3>Is Mida Free?<\/h3><\/dt>\n<dd><p>Mida is free up to 50,000 MTU. If you need more than 50,000 MTU, our paid plan starts at <a href=\"https:\/\/mida.so\/pricing\">$149\/month for 100,000 MTU<\/a>.<\/p><\/dd>\n<dt id=\"what%20is%20mtu%20%28monthly%20tested%20users%29%3F\"><h3>What is MTU (Monthly Tested Users)?<\/h3><\/dt>\n<dd><p>Tested users are the individuals who visit your website and are included in any of the A\/B tests you're conducting.<\/p><\/dd>\n<dt id=\"can%20mida%20work%20with%20other%20web%20builder%20solution%20such%20as%20elementor%2C%20divi%2C%20etc%3F\"><h3>Can mida work with other web builder solution such as Elementor, Divi, etc?<\/h3><\/dt>\n<dd><p>Yes. You can build your WordPress website with other WordPress web builders, and Mida will apply the changes on your site without conflict with the other solutions.<\/p><\/dd>\n<dt id=\"do%20i%20need%20to%20configure%20my%20caching%20plugin%20or%20cdn%20for%20mida%3F\"><h3>Do I need to configure my caching plugin or CDN for Mida?<\/h3><\/dt>\n<dd><p>Yes, it's important to exclude the Mida script (cdn.mida.so) from your caching plugins and CDN JavaScript minification. This ensures that Mida functions correctly and can perform A\/B tests without interference.<\/p><\/dd>\n\n<\/dl>\n\n<!--section=changelog-->\n<h4>1.2<\/h4>\n\n<ul>\n<li>Fixed: Text domain now correctly matches plugin directory name for proper internationalization<\/li>\n<li>Fixed: All scripts now properly enqueued using wp_enqueue_script() and wp_add_inline_script() instead of inline script tags<\/li>\n<li>Added: Region-specific API endpoints (api-us.mida.so and api-eu.mida.so) that respect user's region selection<\/li>\n<li>Added: Comprehensive external services documentation in readme<\/li>\n<li>Improved: Better compliance with WordPress plugin coding standards<\/li>\n<\/ul>\n\n<h4>1.1<\/h4>\n\n<ul>\n<li>Added anti-flickering script for improved user experience during A\/B tests.<\/li>\n<\/ul>\n\n<h4>1.0<\/h4>\n\n<ul>\n<li>The first version of this plugin.<\/li>\n<\/ul>\n\n<p>Note: This upgrade will require that you copy and paste your tracking script into the provided field. Your WordPress site will not track if this step is skipped.<\/p>","raw_excerpt":"A free plugin to add your mida tracking script to your WordPress site. The official mida Plugin for WordPress.","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin\/260958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin"}],"about":[{"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/types\/plugin"}],"replies":[{"embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/comments?post=260958"}],"author":[{"embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wporg\/v1\/users\/midatest"}],"wp:attachment":[{"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/media?parent=260958"}],"wp:term":[{"taxonomy":"plugin_section","embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_section?post=260958"},{"taxonomy":"plugin_tags","embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_tags?post=260958"},{"taxonomy":"plugin_category","embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_category?post=260958"},{"taxonomy":"plugin_contributors","embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_contributors?post=260958"},{"taxonomy":"plugin_business_model","embeddable":true,"href":"https:\/\/tah.wordpress.org\/plugins\/wp-json\/wp\/v2\/plugin_business_model?post=260958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}